How it works
From first idea to final launch, every step is clear, intentional, and built for results.
Discovery
We kick off by talking with key stakeholders to understand the business, define success, and align on goals. This sets a clear, shared foundation for the project.
1-2 Days
We explore audience behavior, market trends, and competitors through research methods like interviews and heuristic reviews—gathering insights that shape strategy and design.
4-5 Days
Defining the challenge
With insights in hand, we can then define a clear problem statement, map user journeys, and set key objectives. This alignment becomes the north star that guides every decision moving forward.
2 Days
Stakeholder Discovery & Alignment
User & market research
Concept
We explore different directions from brand tone to UX flows. Rough concepts meet strategy as we test ideas, challenge assumptions, and shape what the product can become.
2 Days
Through feedback and collaboration, we refine and focus the work. Ideas evolve into stronger, more cohesive concepts whether it's a direction, brand identity, or content system.
3-5 Days
Direction alignment
We present key concepts, explain the thinking behind them, and share early prototypes to ensure the direction feels right—visually, strategically, and functionally.
2 Days
Creative & strategic exploration
Concept refinement
Execution
We design every visual and interaction with care and clarity. From type to motion, each element is purposeful, cohesive, and part of a system that scales with your product.
3-5 Days
Design and development go hand in hand. We work with developers to turn designs into responsive, high-quality code that delivers the intended experience.
1-3 Weeks
Iterative testing & QA
Nothing goes live until it’s tested—on real devices, in real scenarios, and sometimes with real users. We fine-tune the experience, fix any bugs, and make sure it all just works.
4-5 Days
Design systems & UI development
Collaboration with developers
Launch
Everything will be reviewed, finalized, and handed off with care. From design assets to documentation, we will make sure your team has everything needed to move forward with confidence.
2-3 Days
After launch, we track performance and collect user feedback to identify improvements. We then optimize the product continuously to enhance user experience and support your growth goals.
Rollout & support
We support the rollout, whether it’s a soft launch or a big reveal. From coordinating details to monitoring performance, we ensure the experience is seamless from day one.
Final prep & handoff
Post-launch optimisation
Simple pricing.
Standout designs.
Customizable, scalable plans for startups and growing businesses—designed to evolve as you grow.
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